Industry

Advertising Trade

Pioneer Electronics’ Automotive Audio Systems
It may not be a club that the well-adjusted and highly successful people who read Adweek would care to join. But in the aggregate, even anti-social numskulls have plenty of discretionary income to spend. With this scene of two drivers drag-racing as a crowd of friends cheer them on, the ad prompts a reader to feel that Pioneer is part of a life that’s more exciting than the version he’s currently living.
Mark Dolliver
Adweek 2003 PDF

Automotive Trade

Straight Pipes and Street Civility
Noise pollution is not a fabrication of the anti-automobility activists. It should be self-evident higher ambient noise levels lead to higher stress levels among many if not most people. Thus restrictions on exhaust noise make sense for helping to maintain a semblance of a civil society.
Steve Thompson
Autoweek 2006 PDF

Engine Brakes

Jacobs Vehicle Systems on Engine Brake Noise
A company presentation to mitigate the impact of noise pollution regulation caused by its products.
Jacobs Vehicle Systems 2000 PDF

Harley-Davidson Motor Company

The Issue of Noise Echoes from The Past
“The sweet sound of a Harley rolling down a backstreet strikes a mellow chord someplace deep within most riders. All is right with the world. But for some others, it’s just noise.”
Harley-Davidson Motor Company 2006 PDF

Something We Never Want To Lose
An article written by the CEO of Harley-Davidson Motor Company on restrictive legislation and negative press coverage caused by motorcycle noise.
Jim McCaslin
Harley-Davidson Motor Company 2006 PDF

Industry-Affiliated Associations

Boom & Tune 2005
A flyer for a boom car sound pressure level (SPL) competition held in Martinsville, Indiana. The event was sponsored by the ‘Destined to Win Christian Center.’ These types of events are often sponsored by local religious organizations and civic groups looking to raise money and believing it is wholesome entertainment for the family.
Mobile Electronics Competition Association (MECA) 2005 PDF

AMA Position on Excessive Motorcycle Noise
A position statement released by the American Motorcyclist Association calling on riders and the industry to self regulate excessive motorcycle noise.
American Motorcyclist Association (AMA) PDF

AMA Sound Advice
An analysis of motorcycle sound by the Motorcycle Sound Working Group.
American Motorcyclist Association (AMA) 2003 PDF

Low Frequency Emergency Sirens

Rumbler Intersection-Clearing System
A marketing sell-sheet that describes the Rumbler device and its specifications.
Federal Signal Corporation 2007 PDF

Howler Low Frequency Tone Siren
A marketing sell-sheet that describes the Howler device and its specifications.
Whelen Engineering 2008 PDF

Trade Groups

Driving Force Newsletter
SEMA Action Network newsletter that focuses on their legislative efforts to fight vehicle exhaust noise bills, and the rights of residents to limit the hours of operation for nearby racetracks “without regard to the many racing enthusiasts in the state.”
Specialty Equipment Market Association (SEMA) 2005 PDF

We Want You Listening For A Lifetime
A pamphlet included with most audio electronics that include headphones on establishing a safe sound level for listening.
Consumer Electronics Association (CEA) 2007 PDF

A Guide To Lobbying Your Local Elected Officials
A guide for enthusiast members on how to lobby elected officials in response to legislation that affects SEMA.
Specialty Equipment Market Association (SEMA) 2000 PDF

One of our Own
An interview with Congressman Darrell Issa. The founder of Directed Electronics, a company that manufacturers car alarm and car audio systems. He is a member of the Congressional Automotive, Performance and Motorsports Caucus that promotes legislation favorable to SEMA member companies.
Robert Eckhardt
Specialty Equipment Market Association (SEMA) 2004 PDF

MERA Releases Industry Advertising Position
A position statement warning its member companies “not to use symbols, messages or suggest behavior that would adversely affect the industry. Irresponsible promotion could negatively impact the perception of our industry by the public at large and could be used against us by activists or government to regulate our products and activities.”
Mobile Enhancement Retailers Association (MERA) 2004 PDF

MERA Contests NYC Council on Audible Alarms
A press release detailing their lobbying efforts opposing a ban on car alarms in New York City. They take credit that “the language of the proposed ordinance has been amended to soften the blow to the mobile electronics industry.”
Mobile Enhancement Retailers Association (MERA) 2004 PDF

MERA Releases Practice Safe Sound Campaign
An announcement of a poster campaign and handouts on “safe sound” for their member retailers to distribute to their customers. “This program is designed to aid the industry in the onslaught of noise legislation across the country.”
Mobile Enhancement Retailers Association (MERA) 2004 PDF

Practice Safe Sound – Do You Know Where Your Poster Is?
A reminder for its member retailers to display the “safe sound” poster and counter card. “The mobile electronics industry is often characterized as irresponsible with respect to protecting the rights of private citizens regarding noise. It’s very important that you take part in this program to show the special interest groups and our legislators that the mobile enhancement industry is doing its part. These activists are determined to restrict the sales, use, installation and possession of boom car systems.”
Mobile Enhancement Retailers Association (MERA) 2004 PDF

Trade Publications

Do Loud Pipes Really Save Lives? – Page 1
Do Loud Pipes Really Save Lives? – Page 2
An article on the issue of loud motorcycles, that some riders believe save lives.
Ken Condon
Motorcycle Consumer News 2004 PDF

Loud Pipes Risk Rights: AMA, MRF Team Up to Tackle Noise
An article about the efforts of the AMA and MRF to deal with motorcycle noise.
Art Friedman
Motorcycle Cruiser 2003 PDF

Installing a New Exhaust System on Your Motorcycle
An step-by-step article on how to install an aftermarket exhaust system on a motorcycle. At the end of article, the magazine editors caution readers not to dispose of the original-equipment pipes in case the motorcycle needs to pass a state inspection.
Mark Zimmerman
Motorcycle Cruiser 2003 PDF