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Media Relations

Create a media list of local news outlets—including newspapers, magazines, television, and radio stations—and identify relevant editors, reporters, and producers. Organizing this information in a database or spreadsheet can make it easier to manage outreach, perform mail merges, and generate mailing labels.

Actively pitch story ideas related to noise pollution. Call in to talk radio programs to discuss the issue, submit opinion pieces or editorials to local newspapers, and offer informed commentary when opportunities arise. By establishing yourself as a knowledgeable and reliable resource on noise pollution, reporters are more likely to contact you when covering related stories.

If an elected official is working to strengthen noise ordinances in your community, or if a police officer is effectively addressing noise problems in your neighborhood, consider writing a letter of praise to your local newspaper. Positive coverage can reinforce good policy and encourage continued enforcement.

Key points

• Build relationships by keeping media contacts informed about ongoing community and noise-related issues.
• Prepare clear, concise talking points that communicate your message effectively.
• Assume everything you say is on the record and speak accordingly.
• Use coverage in one outlet as leverage to secure placement in additional outlets.